Hide and seek. #hancock
330 North Wabash (Wikipedia entry), formerly named IBM Plaza, was designed by famed architect Ludwig Mies van der Rohe—widely regarded as one of the pioneering masters of modern architecture, alongside Frank Lloyd Wright and Le Corbusier. It overlooks the Chicago River, and now stands across the street from the Trump Tower.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
— Deepak Chopra
#fog | #bw_chicago